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Surgical
and non-surgical aesthetic medical treatments and procedures are
no longer the exclusive domain of “Stars” and “Celebrities”.
Thanks to the advent of reality TV shows such as Extreme Makeover
UK, 10 years Younger and more recently How to Look Good Naked, the
focus has shifted to that of “ordinary” people who aspire
to improve the way they look.
As the non-surgical types of procedure are less invasive and are
perceived as being less risky compared with conventional surgery
the demand has grown enormously and, with the continual development
of technology, this sector seems set for explosive growth over the
coming 5 -10 years.
The tables below show the market values of total non-surgical procedures
(table 1) and the value of the Fat Reduction market for surgical
procedures (table 2)
Non-Surgical Cosmetic Procedures
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Source: Key Note
Fat Reduction & Body Sculpting
Sector
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Source: Key Note
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Based
on these figures, the market for new clients in the UK is years
from saturation. It should also be noted that the above figures
do not take into account the fact that 55% of existing clients continue
to be treated two to three times per year. This clearly demonstrates
that the industry is well placed for long-term sustainable growth.
The value of the total market for 2007 (surgical and non-surgical)
in the U.K. is estimated to be around £600m with 70% of the
value in surgery and around 50,000 surgical procedures being predicted
and by 2011 industry experts predict the market will hit £1bn
with the non-surgical split increasing on a year by year basis.
In 2006 the fastest growing procedure was liposuction with 4,000
treatments (increase of 90%),the most popular was Breast Augmentation
with over 6,100 procedures taking place.
When you consider that on average 75% of people who go for a consultation
on surgery actually do not go through with it, and a vast number
of other people consider it but never get to consultation stage
as a combination of the price, the risk, and the pain, put them
off the option and lead them to exploring what other, non-surgical,
avenues are open to them.
If you bear in mind that a successful Meditech Clinic will need
only 100 clients per year, you can very quickly start to see the
potential. |
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